Faced with a rapidly changing landscape, many organizations turn to tactical, zero based budget (ZBB) based strategy planning and management. The ability to AB test reduces the perceived risk involved in poor strategic choices. Our experience however, shows that significant costs result from poorly defined and executed strategy. We help our clients develop and execute vision driven business strategy to create and maintain long term competitive advantage;

• Driven from the organization's core purpose and mission

• Based on a solid trade-off between data collection and  focus on top priorities.

• Prevents strategic inertia

• Addresses emerging trends

• Defines clear metrics for and mechanisms for strategic   management